The Savvy Path

    America's A-ha Moment: Not Just A Pretty Face | 10 Year Anniversary


    Baby shampoos linked to cancer? Hormone disruptors in our skincare? Lead in our lipstick?

    These questions and many more were brought into the public spotlight over the last ten years, turning educated consumers into protectors and activists.  An avalanche of progress rumbled - including a reduction of parabens and triclosan in mainstream products. While we aren't at the finish line yet, it is hard to push a cart through any big box store without seeing some of the impacts on product labels.  One of the avalanche triggers?  Stacy Malkan's  “Not Just a Pretty Face: The Ugly Side of Beauty.” 

    Not Just a Pretty Face is the true story of how Stacy Malkan, who along with several other at the Breast Cancer Fund (Breast Cancer Prevention Partners), Women's Voices for the Earth, Environmental Working Group, Friends of the Earth and others formed the Campaign for Safe Cosmetics creating the foundation for a national movement. The goal? To shift the $50 billion beauty industry away from harmful chemicals and toward safer products.  

    In celebration of the tenth anniversary of Not Just A Pretty Face we are proud to place this classic investigative deep dive on our Savvy Bookshelf.  How long has it been since you flipped through it? 

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    Made Safe Products

    Do you feel overwhelmed when trying to read labels while shopping for personal care or cleaning products--or any products, for that matter? Maybe you spend inordinate amounts of time parked in the aisle turning over bottles, puzzling over words like "green," "eco," or "natural," thinking what do those words even mean, anyway?! You pull out your smartphone to check through your apps, and discover that some products aren't even on apps. You go back home and do research on your laptop. Maybe you give up - you would be far from the first.

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