Health and beauty expert Kristen Arnett is an international makeup artist who has helped thousands of women around the world detox their makeup bags with amazing results. She’s been called a “Green Leader,” a “Top Eco Influencer” and a “Natural Beauty Guru” by some of the top magazines and leaders in the industry. Not only are we giddy to share her video, but encourage you to download her Toss the Toxins kit.Read More »
Baby shampoos linked to cancer? Hormone disruptors in our skincare? Lead in our lipstick?
These questions and many more were brought into the public spotlight over the last ten years, turning educated consumers into protectors and activists. An avalanche of progress rumbled - including a reduction of parabens and triclosan in mainstream products. While we aren't at the finish line yet, it is hard to push a cart through any big box store without seeing some of the impacts on product labels. One of the avalanche triggers? Stacy Malkan's “Not Just a Pretty Face: The Ugly Side of Beauty.”
Not Just a Pretty Face is the true story of how Stacy Malkan, who along with several other at the Breast Cancer Fund (Breast Cancer Prevention Partners), Women's Voices for the Earth, Environmental Working Group, Friends of the Earth and others formed the Campaign for Safe Cosmetics creating the foundation for a national movement. The goal? To shift the $50 billion beauty industry away from harmful chemicals and toward safer products.
In celebration of the tenth anniversary of Not Just A Pretty Face we are proud to place this classic investigative deep dive on our Savvy Bookshelf. How long has it been since you flipped through it?Read More »
Do you feel overwhelmed when trying to read labels while shopping for personal care or cleaning products--or any products, for that matter? Maybe you spend inordinate amounts of time parked in the aisle turning over bottles, puzzling over words like "green," "eco," or "natural," thinking what do those words even mean, anyway?! You pull out your smartphone to check through your apps, and discover that some products aren't even on apps. You go back home and do research on your laptop. Maybe you give up - you would be far from the first.Read More »
While many companies struggle to create a better product, LEAP Organics leads by creating a better world. Spend a moment with Luke, founder of LEAP Organics, and you can't help but be in awe of the contributions he is making. In addition to ensuring that 100% of LEAP Organics are Certified USDA Organic (wow!) he has gone above and beyond the everyday business strategy.Read More »
My journey to living a toxin-free life began on a beautiful New York City afternoon when Armani's model booking agent sat at the next table at an outdoor café. It’s every model’s dream to be discovered by a happy accident and that happened for me. From that moment, my modeling career took off. Being a fashion model was exciting and exhausting at times. Endless amounts of makeup were dabbed, smudged, powdered, and brushed on my face and body.Read More »
Once upon a time, there lived a wonderful and most bat-shit crazy Queen. Within her castle were rescued animals galore, four princes, one spirited princess and the strongest coffee maker in all the lands.Read More »
One Innocent Sounding Word
By now we know that the word “fragrance” on a product label is a red flag. That one innocent sounding word can include so many unknowns from endocrine disruptors to carcinogens. Finding products that disclose what makes them smell so good can be hard and some of the products with clean ingredients can be expensive.
Karen Roche understands this problem all too well. In 2006 her best friend was diagnosed with breast cancer. So began her journey to learn about and find better-for-you products free from toxins and artificial fragrances. The one thing Karen had the most trouble finding was personal care products that fit the bill. There were limited options and many that she did find were pricey.
She figured that if she was having problems finding non-toxic, affordable personal care products other woman were, too.Read More »
It’s been a long day.
Starting with the first chirp of the robin, you slathered on your favorite baby-powder deodorant and headed for the gym. After kicking butt in boot camp, you hit the showers with your favorite apple scented shampoo and silky peach soap bar. Spritzing your favorite flirty body spray, you head out the door and to your car, feeling pumped and ready for the day. The tropical coconut emanating from the pine tree swinging from your rearview mirror as you drive reminds you of that beachfront condo you’ll be parked in front of soon. With the day dragging by 4pm, you attempt to boost your energy with the mountain fresh scent in your air freshener, the very scent you love in your laundry detergent. Once home, you light your favorite seashore candles and shuffle through your emails.
“You're Invited: Gals Night Out” reads the one from your best gal pal.
“We’re never gonna smell the same again.”Read More »
An Ode To Our Olefactory System
Sneezer, smeller, sniffer, snotter, snuffer or schnoze; snubbed or pointy, dear lovely nose how we love you so. An information inferring machine that, with barely a flare of the nostril, can lead us from garage to kitchen on the waft-and-promise of home cooking. You can detect the slightest dab of perfume on a wrist, or the powdery fresh deodorant application during a snuggle. We rely on your keen sense for protection: fresh paint? Don’t touch! Dirty diaper? His turn. Mildew? Time to investigate. The list goes on. Plywood to photocopiers, new couches to new cars. You are constantly sniffing around, and thank goodness, because there is a heck of a difference between old soured milk and a freshly poured glass. Honestly, our taste buds prefer the nose does it's job first.
Fragrance is part of the beautiful human experience. Recently, the fragrance experience has twisted into human deception.
Welcome to the Fragrance Revolution! Révolution de parfum!
Read More »
Did you know there is personal care products legislation under debate?
Our founder, Kristi Marsh, will attend meetings with committee members in Washington D.C. in March, sharing with them that yes, there is a building interest in strong federal personal care products regulation.
(Give us a big 'oh, yes there is!')
Kristi shares that even the term 'lobbying' was intimidated her when she started. Pushing herself out of her comfort zone she came to understand that lobbying can be simply sharing your story with elected leaders. It is still daunting for her to be present at events like the upcoming visit to the Capitol in March, but she seems to have found a renewed surge of protectiveness. Possibly due to a growing Savvy army? We will hear more about that adventure soon.
Now, let's talk about a possible adventure for you.Read More »