Do you feel overwhelmed when trying to read labels while shopping for personal care or cleaning products--or any products, for that matter? Maybe you spend inordinate amounts of time parked in the aisle turning over bottles, puzzling over words like "green," "eco," or "natural," thinking what do those words even mean, anyway?! You pull out your smartphone to check through your apps, and discover that some products aren't even on apps. You go back home and do research on your laptop. Maybe you give up - you would be far from the first.
If you know exactly what I'm talking about, I want you to meet Amy Ziff. She's the founder and executive director of MADE SAFE®, and she created it because she was standing in your shoes not too long ago--and she knew there had to be a better way. MADE SAFE is the answer, and they've done the hard work for you.
What exactly is MADE SAFE?
MADE SAFE is the first nontoxic certification for all types of consumer products. MADE SAFE literally means that a product has been made with safe ingredients that aren't known to harm human health or the environment. It might seem like this is common sense (duh, right?)--but no one's ever done this before. For the first time, it gives:
- Shoppers a way to know what's safe to use on their bodies, with their families, and in their homes
- Companies a road map for making products from safe ingredients.
The best part? MADE SAFE is a mission-driven organization with the ultimate goal of eliminating toxic chemicals from consumer products altogether. And that's a goal we can all share.
Amy’s journey began in 1979 when she was diagnosed at the age of nine with a degenerative disease. Her illness manifested in uncontrollable shaking and severe migraines. Amy’s mom refused to accept the grim diagnosis and sought the help of an allergist. Two weeks after taking Amy off all corn, gluten, and sugar, Amy’s symptoms vanished.
When Amy later became a mother, her newborn twins reacted negatively to diapers, wipes, and lotions. Amy began to research the potential triggers for their constant hives and rashes.
“I started to research what was in the products we use each and every day. My kids were having a physical reaction and I wanted to understand why, and then I wanted to know how to fix it.”
As she began to see her twins’ health improve, Amy’s vision expanded. Rather than work on legislation to make companies more accountable when it comes to their ingredients, Amy chose the certification route.
“As a parent, wanting to make a difference now was what I cared about. Certification on a product is very meaningful and tangible. You can act on a seal. It’s empowering. Every single thing you do to remove an ingredient of potential harm is an opportunity to help your body.”
What makes MADE SAFE unique?
Well, lots of things. Like the fact that you can find all types of consumer products, from baby bottles and mattresses to laundry detergent, personal care, and even condoms, pads, and tampons.
It's also the most serious screening process out there. While most standards stop after looking at the 5,000 or so chemicals on authoritative listed as linked to environmental or human health harm, MADE SAFE recognizes that there are too many data gaps on the 80,000+ chemicals in use to stop there.
They go above and beyond to screen each and every ingredient for bioaccumulation (builds up in the body), persistence (builds up in the environment), and general and aquatic toxicity--so that you can rest assured that products with that seal are living up to the name "MADE SAFE."
Wondering which companies are MADE SAFE certified? You’ll find a wide range! MADE SAFE is here to make your life a bit easier.
Savvy Women's Alliance supports and loves Made Safe's contribution to our world. We look forward to watching them grow and actively encourage other brands to consider this process. As one of our Founding Nonprofit partners, we hope to collaborate often and celebrated brands who choose to become MADE SAFE.